Founder & Scale-up Advisory

You've built
something real.
Now govern it.

You raised the round. You have the product. You have the team. What you probably don't have yet is the operational infrastructure to scale it without it falling apart. That's what I build.

I'm a Founder Too
"I built Ellie Jules from scratch — AI-native commerce across 25+ markets, 1,100+ brands, 70,000+ products. I know what it actually takes."

Accepted into the NVIDIA Inception Program in 2026. Built on Azure and Google Cloud. Operating internationally across 12 domains and 34 locale variations. I didn't read about scaling an AI business — I'm inside one.

25+
Markets
35yr
Delivery Track Record
FCMI
Chartered Fellow
MBA
Hult International
The Problem
Why Scale-ups Struggle

The governance gap that stalls every ambitious business.

01
No reporting that means anything

Your investors are asking for management information you've never produced. Your board meetings are uncomfortable because you're not sure what good looks like. You're flying blind on the numbers that actually matter.

02
Accountability lives in your head

You know who owns what, but no one else does. As the team grows, things fall through gaps. Deadlines slip. Nobody is quite sure who decides. The founder becomes the bottleneck for everything.

03
AI without governance

You're deploying AI faster than you can govern it. No accountability structure, no oversight framework, no way to explain to your board — or your customers — what your AI is doing and why. This is a risk that compounds fast.

Services

The operational infrastructure to scale.

Not mentoring. Not strategy workshops. The actual frameworks, structures, and governance systems that let ambitious businesses grow without breaking — built by someone who has done it at every scale.

01
Operational Governance & PMO Design

Building the operational infrastructure your business needs to scale — from your first real governance framework to board-ready reporting, accountability structures, and programme management for your key initiatives.

  • First PMO framework and operating cadence design
  • Accountability and ownership structures across the team
  • Board and investor reporting — what good looks like
  • OKR and delivery rhythm implementation
  • Vendor and partner governance
Core Offering · Fixed Fee or Retained
02
AI Programme Governance

If you're deploying AI — and you should be — you need governance infrastructure around it before your board, your regulators, or your customers ask questions you can't answer. I design AI oversight frameworks that are proportionate, practical, and build trust rather than friction.

Project-based
03
Board & Investor Readiness

Preparing founders for the board dynamic — what investors actually want to see, how to run a board meeting that generates decisions rather than anxiety, and how to build the reporting cadence that gives you control rather than obligation.

Fixed Fee
04
Fractional COO / Chief AI Officer

Senior operational and AI leadership on a retained basis — for businesses that need C-suite-level delivery governance without the full-time cost. Particularly valuable for AI-native businesses scaling their first enterprise or regulated market contracts.

Retained · Min. 3 Months
Investment
Pricing & Engagement

Straightforward. Outcome-focused.

Founder-stage businesses need senior expertise without enterprise price tags. I offer fixed-fee and retained models that give you certainty — and align my incentives with your outcomes.

Governance Setup
£8k–£18k
Fixed fee · 4–8 weeks

First PMO framework, accountability structures, board reporting design. Scoped, delivered, handed over. Your team runs it from day one.

Monthly Retainer
£2.5k–£4k
Per month · 2–3 days

Ongoing operational governance support. Board prep, delivery oversight, AI programme governance, and senior thinking available as you need it.

Fractional COO/CAIO
£6k–£10k
Per month · 4–6 days

Full fractional C-suite engagement. Strategy ownership, board representation, team leadership, and delivery accountability. Minimum 3 months.

Equity arrangements considered for early-stage businesses where the fit is compelling and the founding team is exceptional. If cash is constrained but the opportunity is real, let's talk about what a hybrid structure could look like.
Contact

Is this the right conversation?

I work best with founders who are past the survival stage and building for real scale — who want genuine challenge and accountability, not reassurance. If that's you, I'd like to talk.

Based between London and Portugal.
Available internationally. Remote-first where it works.